How customers find and choose your brand is changing fast. We attended 40+ sessions at the biggest AI search conference of the year and pulled out everything that matters for DTC growth.
We organized 40+ sessions into six tracks covering the latest developments in SEO, GEO, and AI-driven search — from technical deep-dives to strategic frameworks.
ChatGPT, Perplexity, and Gemini are becoming the new shopping assistants. Here's how they decide which brands to recommend — and how to make sure yours is one of them.
85% of what AI says about your brand comes from other sites, not yours. Learn how to shape your brand story across the platforms AI actually reads.
What kind of content actually gets you found on Google, TikTok, and AI answers at the same time? Practical playbooks with real case studies and results.
AI agents are already browsing, comparing, and buying on behalf of consumers. Is your product page ready to sell to a robot?
AI is reshaping what marketing teams do day-to-day. How to prioritize spend by revenue impact, not vanity metrics — and where human expertise still wins.
Consumers are letting AI choose for them. Understand the new decision-making process so your brand gets picked — not just seen.
From 40+ sessions, these are the insights with the most direct impact on how DTC brands acquire customers and grow revenue in 2026.
AI answers aren't random. They're assembled through a pipeline: find content, score it, rank it, cite it. Brands that understand this pipeline get recommended more.
You don't control your AI narrative. If your brand isn't showing up consistently on review sites, media, and forums, AI will either ignore you or get your story wrong.
Adding schema markup alone isn't enough. Brands that connect their product info, brand pages, and review data into a clear web of information get dramatically better AI representation.
Google, OpenAI, and others are building AI shopping agents. If your site can't be read and validated by these agents, you're invisible to a growing share of buyers.
Before chasing AI rankings, check how accurately AI describes your brand today. If it's getting your products or positioning wrong, fix that first.
The purchase funnel is fracturing. Shoppers delegate decisions to AI, and AI needs clear, structured, trustworthy content to confidently recommend your brand.
Don't build separate strategies for SEO, AI visibility, and conversion. The winning brands create single pages that perform across all three channels.
"$12M in pipeline at risk" gets a CEO's attention. Reframing your marketing spend around financial outcomes is how modern DTC brands win resources.
These six presentations had the highest signal-to-noise ratio for DTC brand leaders. Their slide decks are included in the free download below.
The clearest explanation of how AI search actually works under the hood. If your team is trying to figure out why your brand does (or doesn't) show up in AI answers, start here.
A step-by-step framework for testing how AI describes your brand today — and a maturity model for improving it. Grounded in real brand data, not theory.
The definitive talk on AI shopping agents. Crystal explains the protocols your product pages need to support so AI can browse, validate, and recommend your products.
Why connecting your product data into a "knowledge graph" makes AI 29% more accurate about your brand. The most data-backed talk on how to build your brand's AI foundation.
How to get your CEO to care about SEO: stop talking about traffic and start talking about revenue at risk. A financial framework that gets budget approved.
The science behind how consumers are shifting from "I'll browse and decide" to "AI, just pick for me." Essential for understanding where your customer's attention is going.
Everything above is just the summary. We've packaged 40+ original speaker presentations so your team can dig deeper. Drop your email and we'll send the full collection — free, no strings attached.